Station Profile

Format & Call Letters

Oldies -  KJBL FM

Format Description

KJBL 96.5, Julesburg Colorado, playing your favorite Oldies rock & roll music 24 hours a day.

KJBL 96.5 plays the greatest hits of the ’60s and ’70s. 

KJBL 96.5 targets affluent adults 35 to 64. This group has the highest disposable income of any demographic!

KJBL 96.5  one of the most powerful performing formats for advertisers today!

KJBL 96.5 plays songs from Superstars like The Beatles, The Temptations, Rolling Stones, Supertramp, Rod Stewart, The Who, Fleetwood Mac, Marvin Gaye, The Eagles, Grand Funk Railroad, Toto, Michael Jackson, Van Morrison, the Temptations, Billy Joel, Elvis Presley, The Beach Boys, America, James Taylor, Simon & Garfunkel, Jackson 5, The Monkees, Elton John, Chuck Berry, Ray Charles, Three Dog Night, Neil Diamond, Aretha Franklin, Stevie Wonder, Joe Cocker, Bob Seger and more. 

KJBL 96.5 has a strong commitment to local and regional news, weather and sports, severe weather coverage, and is the official local high school sports station.

KJBL 96.5 is proud to support high school sports in our area.

KJBL 96.5 is Sedgwick County’s first radio station, signing on December 2004.

KJBL 96.5 delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

KJBL 96.5 has demographic appeal with affluent consumers who have purchasing power!

Age: KJBL 96.5 targets affluent adults in the 35 to 64 age group. Approximate age breakdown:

Adults  18-24    5%
Adults: 25-34    7%
Adults  35-44    9%
Adults: 45-54   20%
Adults  55-64   30%
Adults: 65+      25%

KJBL 96.5 delivers a higher composition among adults 45+ than most formats in America today.

Gender: KJBL 96.5  Oldies format delivers slightly more adult males than females.

KJBL 96.5 delivers affluent consumers with high disposable income. KJBL 96.5 targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45 to 64 listeners by a wide margin over all other formats.

Spending: KJBL 96.5 targets affluent listeners with retail purchasing power. Adults 45+ will continue to be the most powerful consumers in the marketplace. 

Household Income: KJBL 96.5 have listeners with high disposable income:

Education: KJBL 96.5 listeners are well educated. The majority have attended college. 

Occupation Profile: KJBL 96.5 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Investments: KJBL 96.5 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: KJBL 96.5attracts listeners who actively participate in exercise and fitness, boating, biking, golfing, fishing, hiking, and biking. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousands of potential new customers each week with KJBL 96.5.

Lifestyle Profile

KJBL 96.5 targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

KJBL 96.5 is designed to reach active consumers with spending power.

KJBL 96.5 Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

KJBL 96.5listeners are in their prime earning and spending years. 

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

- Boomers make-up HALF of the entire U.S. population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

KJBL 96.5 delivers listeners with a high disposable income in their prime spending years.

KJBL 96.5 Coverage Map