Station Profile

Format & Call Letters

News Talk - 1300 KBRL - The Big Talker

Format Description

1300 KBRL - The Big Talker is your news and information leader In Northwest Kansas and Southwest Nebraska!

KBRL AM is Southwest Nebraska's first radio station, signing on in 1947. KBRL covers over 22 counties in Southwest Nebraska and Northwest Kansas with talk information that 25-64-year-olds want to hear.

1300 KBRL - 1300 KBRL – The Big Talker is proud to exclusively feature Dave Ramsey, Clay Travis/Buck Sexton, Sean Hannity, Jimmy Failla, FOX NEWS, and Fox sports radio.

1300 KBRL delivers intelligent talk from local and national talk leaders, providing clear and well-thought-out positions on issues being discussed across the country.

More Adults Listen To News Talk Radio 6 am-7 pm Than Any Other Radio Format!

1300 KBRL is targeted to reach affluent Men 35+ with high earning power in their prime spending years.

- The News Talk Format is the No.1 format in weekday mornings across America.
- The News Talk Format dominates adults aged 35 + and is #1 with 55+ plus listeners.
- The News Talk Format has some of the most educated and affluent listeners.
- The News Talk Format has an equal balance of listeners at home & away.
- The News Talk Format is the 2nd most listened to format in the 25-64 demo.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must-buy for advertisers wanting to increase business.

According to Nielsen’s format ratings, News/Talk is the #1  format in AQHs (average quarter-hour). In the affluent 25 to 54 it ranks #2 overall.

KBRL is also a Kansas City Royals affiliate.

1300 KBRL fills the airwaves each day of the week with the most powerful talk programming anywhere in the area.

1300 KBRL - The Big Talker talk format is a very effective way to reach new customers with a high disposable income.

Demographic Profile

1300 KBRL - The Big Talker targets listeners in their prime spending years.

Age Profile: 1300 KBRL targets affluent Adults 35 to 64 and Men 35 to 64. Approximate age breakdown of News Talk listeners across America.

- Adults 18-34: 15%
- Adults 35-54: 35%
- Adults 55-64: 25%
- Adults 65+ :   25%

Gender Profile: Approximately 70% of 1300 KBRL listeners are males, 30% are females. 70% of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Over 70% of 1300 KBRL - The Big Talker's listeners are married or engaged.

Investments: 1300 KBRL targets listeners who have high incomes, are homeowners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

Occupation Profile: 1300 KBRL targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education Profile: The News/Talk Format attracts listeners that are some of the most educated of all listeners to radio.

- 56% Completed College or more.
- 18% Have completed some college.
- 22% Completed high school.
- 74% of 1300 KBRL listeners have attended college.

Activities: 1300 KBRL - The Big Talker attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 1300 KBRL listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

1300 KBRL listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with 1300 KBRL.

Household Income

1300 KBRL - The Big Talker listeners have high disposable income. 

Approximately 65% of 1300 KBRL listeners have a household income between $50,000 to $75,000+.

The News/Talk format targets listeners with high earning power in America.

- Over 40% of news/talk listeners across America have an income of over $75,000.
- Over 24% of news/talk listeners across America have an income of $50,000 - $74,999.
- Over 23% of news/talk listeners across America have an income of $25,000 - $49,999.

 1300 KBRL News/Talk is one of the most powerful performing formats for advertisers today!

1300 KBRL - The Big Talker listeners in the past year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.  

1300 KBRL listeners are in their prime income and spending years.

1300 KBRL Listeners Have Spending Power!

1300 KBRL - The Big Talker targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: 1300 KBRL listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

1300 KBRL - The Big Talker News/Talk Radio targets listeners with purchasing power.

1300 KBRL Is Built For Advertisers

News Talk is radio's most-listened-to format, capturing approximately a 17% share of radio listening among all listeners, age 12 and older.

News Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

News Talk radio is the best environment for an advertising message. Because Talk Radio is spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the common tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

News Talk radio is a resource. Because listeners use it for news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

News Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

1300 KBRL - The Big Talker is unique among other radio formats. Due to the nature of this format, people listen to 1300 KBRL differently.

1300 KBRL is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events, and stories. 

1300 KBRL listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on 1300 KBRL.

1300 KBRL  is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making 1300 KBRL a great investment to help you get more customers.

The 1300 KBRL - The Big Talker format is one of the strongest radio formats in the USA today!

The 1300 KBRL Line-up Monday To Friday

1300 KBRL - The Big Talker features some of the most highly-rated local and national News/Talk programming.

Home Of These Programs:
- Openline with Rich Barnett
- Clay Travis and Buck Sexton
- Sean Hannity
- Dave Ramsey
-Fox Across America Jimmy Failla
-Fox Sports Radio
- Kansas City Royals
- Coast To Coast AM With George Noory
- FOX News
- High School Football Programming

1300 KBRL - The Big Talker 
Coverage Map