Station Profile

Format & Call Letters

Today's Best Country -  KFNF FM

Format Description

101.1 KFNF plays the biggest Country music artists in America today.

101.1 KFNF Home for Today's Best Country. s is a 100,000 watt FM covering Northwest Kansas and Southwest Nebraska.

101.1 KFNF targets affluent listeners 18 to 54 years old.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

Great artist, great songs! 101.1 KFNF listeners tune in to hear the biggest Country artists such as Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Darius Rucker, Brothers Osborne, Old Dominion, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Maren Morris, Josh Turner, Carly Pearce, Thomas Rhett, and many more.

101.1 KFNF Country music format has become popular at work for listeners.

101.1 KFNF's focus is on agriculture and targets the 25 + agri-business person.

The format is a unique blend of contemporary country music and has made KFNF the area's "Old Friend" for the past 40 years. KFNF's audience is extremely loyal and also has tremendous buying power.

101.1 KFNF Today's Best Country is a radio station licensed to serve Oberlin, Kansas. KFNF is also your High School Sports Authority Across Northwest Kansas!

101.1 KFNF allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

101.1 KFNFhas a wide demographic appeal with consumers who have purchasing power!

Age Composition: 101.1 KFNF targets Affluent consumers in the 18 to 54 age group. Most of Country Radio listeners in America fall into the 18 to 54 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 10% of Country listeners in America are adults 18-24 years old.

Gender: 101.1 KFNF has more.females listening than male listeners.

Occupation: 101.1 KFNF listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.

Household Income: 101.1 KFNF listeners have high earning power.

- Over 25% of Country listeners in America have an income of over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America has an income of $25,000 - $49,999.

Education: 101.1 KFNF listeners are well educated. The majority of 101.1 KFNF listeners have attended or completed college or more.

Investments: 101.1 KFNF targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 101.1 KFNF attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with 101.1 KFNF.

Lifestyle Profile

101.1 KFNF listeners are in their prime earning and spending years.

101.1 KFNF targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The 101.1 KFNF is targeted to reach active consumers with purchasing power.

101.1 KFNF Listeners Have Purchasing Power

101.1 KFNF targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

101.1 KFNF is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why 101.1 KFNF Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Market your business to affluent consumers each week with 101.1 KFNF.

101.1 KFNF Coverage Map
100,000 WATTS