Station Profile

Format & Call Letters

Classic Rock - KQHK FM

Format Description

103.9 The Hawk is not an era of music – it's a state of mind. 

103.9 The Hawk is the only classic rock station in the market playing great music of the 70s, 80s & 90s.

103.9 The Hawk targets affluent Adults 25-54 with high disposable income.

103.9 The Hawk allows advertisers to reach a large consumer group that can’t be reached with any other station.

Classic Artists: 103.9 The Hawk plays Guns n' Roses, Cream, Def Leppard, U2, Heart, Billy Idol, Jimi Hendrix, Cars, Steve Miller, Styx, Bon Jovi, David Bowie, Aerosmith, Bad Company, Foreigner, Queen, Doors, Journey, AC/DC, ZZ Top, Heart, Van Halen, Police, Boston, Rolling Stones, Pink Floyd, Cheap Trick, Tom Petty, Led Zeppelin, C.C.R., Who, Queen, Metallica, Eagles, Bad Company, ELO, Lynyrd Skynyrd, Bob Seger, R.E.M, Van Halen, Doors and much more.

103.9 The Hawk's Classic Rock music format has also become popular at work for listeners.

103.9 The Hawk allows advertisers to reach a large consumer group that can’t be reached with any other station.

103.9 The Hawk's Classic Rock music format continues to be one of the most top rated formats in America for advertisers.

103.9 The Hawk is designed to reach active consumers in their prime spending years.

103.9 The Hawk also has the ever-popular Bob & Tom in the morning.

103.9 The Hawk is proud to support high school sports in our area.

103.9 The Hawk has a powerful signal and reaches 11 counties surrounding McCook.

103.9 The Hawk's Classic Rock format that has proven itself to be timeless!

Demographic Profile 

103.9 The Hawk has a wide demographic appeal with consumers who have purchasing power!

Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group. Approximate age breakdown:

Ages: 18-44   35%
Ages: 25-54   75%
Ages: 35-54   65%
Ages: 35-64   85%

Gender: Approximately 70% of 103.9 The Hawk listeners are male while 30% are female.

Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income of over $75,000.
- Almost 25% of Classic Rock listeners in America has an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America has an income of $25,000 - $49,999.
- Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

Occupation: 103.9 The Hawk listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators or Clerical staff.

Education: 103.9 The Hawk listeners are well educated.

- Over 25% are College graduates.
- Over 30% have attended community college.
- Over 35%  have a high school diploma.

Investments: 103.9 The Hawk targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity:103.9 The Hawk attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

103.9 The Hawk listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with 103.9 The Hawk.

Home: 103.9 The Hawk targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

103.9 The Hawk targets listeners with purchasing power.

103.9 The Hawk Listeners

103.9 The Hawk is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Market your business to thousands of active shoppers on 103.9 The Hawk!

We Live Here

103.9 The Hawk has committed to super-serving the community. 

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes.

We take pride in being an important part of the fabric of our community.

At 103.9 The Hawk, we love taking part in community events and getting behind local causes that affect our listeners.

103.9 The Hawk is extremely proud of its commitment to actively support hundreds of worthwhile causes.

Start Your Day With Free Beer & Hot Wings Exclusively On 103.9 The Hawk Weekdays 5a - 10 am

The Free Beer & Hot Wings Show is hosted by: Gregg “Free Beer” Daniels, Chris “Hot Wings”Michels, along with Steve, Kelly and Maitlynn.

Instead of calling the show ‘The Gregg and Chris Show,’ which by all estimations would have been the most boring sounding radio show in the world, the decision was made to call it The Free Beer & Hot Wings Show, which seemed far more attention-grabbing. It was admittedly nothing more than a cheap ploy to get people to listen under the false pretense that they may actually have a chance to win beer and/or hot wings. 

Wake up to  Free Beer & Hot Wings weekday mornings 5 - 10 AM on 103.9 The Hawk

103.9 The Hawk Coverage Map

55,000 WATTS