Station Profile

u2 no3dFormat & Call Letters

Classic Rock - KQHK FM

Format Description

103.9 The Hawk is not an era of music – it's a state of mind. 

103.9 The Hawk is the only classic rock station in the market playing great music of the 70s, 80s & 90s.

103.9 The Hawk targets affluent Adults 18-54 & 25-54 with high disposable income.

103.9 The Hawk allows advertisers to reach a large consumer group that can’t be reached with any other station.

Classic Artists: 103.9 The Hawk plays Guns n' Roses, Cream, Def Leppard, U2, Heart, Billy Idol, Jimi Hendrix, Cars, Steve Miller, Styx, Bon Jovi, David Bowie, Aerosmith, Bad Company, Foreigner, Queen, Doors, Journey, AC/DC, ZZ Top, Heart, Van Halen, Police, Boston, Rolling Stones, Pink Floyd, Cheap Trick, Tom Petty, Led Zeppelin, C.C.R., Who, Queen, Metallica, Eagles, Bad Company, ELO, Lynyrd Skynyrd, Bob Seger, R.E.M, Van Halen, Doors and much more.

103.9 The Hawk's Classic Rock music format has also become popular at work for listeners.


103.9 The Hawk allows advertisers to reach a large consumer group that can’t be reached with any other station.

103.9 The Hawk's Classic Rock music format continues to be one of the most top rated formats in America for advertisers.

103.9 The Hawk is designed to reach active consumers in their prime spending years.

103.9 The Hawk also has the ever-popular Bob & Tom in the morning.

103.9 The Hawk is proud to support high school sports in our area.

103.9 The Hawk has a powerful signal and reaches 11 counties surrounding McCook.

103.9 The Hawk's Classic Rock format that has proven itself to be timeless!

Demographic Profile 

103.9 The Hawk has a wide demographic appeal with consumers who have purchasing power!

COUPLE 55Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group. Approximate age breakdown:

Ages: 18-44   35%
Ages: 25-54   75%
Ages: 35-54   65%
Ages: 35-64   85%

Gender: Approximately 70% of 103.9 The Hawk listeners are male while 30% are female.

Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income of over $75,000.
- Almost 25% of Classic Rock listeners in America has an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America has an income of $25,000 - $49,999.
- Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

couple 37

Occupation: 103.9 The Hawk listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators or Clerical staff.

Education: 103.9 The Hawk listeners are well educated.

- Over 25% are College graduates.
- Over 30% have attended community college.
- Over 35%  have a high school diploma.

Investments: 103.9 The Hawk targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity:103.9 The Hawk attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

103.9 The Hawk listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with 103.9 The Hawk.

Home103.9 The Hawk targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

construction 7- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

103.9 The Hawk targets listeners with purchasing power.

103.9 The Hawk Listeners

man 17103.9 The Hawk is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Market your business to thousands of active shoppers on 103.9 The Hawk!

community 7We Live Here

103.9 The Hawk has committed to super-serving the community. 

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes.

We take pride in being an important part of the fabric of our community.

At 103.9 The Hawk, we love taking part in community events and getting behind local causes that affect our listeners.

103.9 The Hawk is extremely proud of its commitment to actively support hundreds of worthwhile causes.


Start Your Day With The Bob & Tom Morning Show on 103.9 The Hawk.

Welcome to the BOB & TOM show exclusively on 103.9 The Hawk.

The BOB & TOM show is a hilarious blend of comedy, talk, news, and sports heard across the nation from 5 AM to 9 AM on 103.9 The Hawk.


Each Morning the crew chat about today's topics, take phone calls, and interview comedians and other guests, all of which can be heard nationwide. The guys also receive phone calls from a number of frequent friends of the show including Donnie Baker, Kenny Tarmac, Larry King, Floyd Tucker, Ernie Furglar and Jumbo the Elephant.

More than just a comedy show, Bob & Tom also feature live performances from musicians from all genres of music.

The Bob & Tom Show is heard on over 140 radio stations from coast to coast and the American Forces Network worldwide.

Wake up to Bob & Tom weekday mornings 5 AM to 9 AM on 103.9 The Hawk.

103.9 The Hawk Coverage Map
55,000 WATTS
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