Farm & Ag Programming

We Are Your #1 Source For Ag & Farm News

High Plains Radio is your one-stop-shop in for all things farm and Ag news and weather.

Agriculture generates 20 percent of the U.S. gross national product. High Plains Radio is dedicated to being your #1 source for farm & agriculture programming. 

From keeping producers informed about what’s happening in their industry to educating consumers we keep you informed with the latest agriculture and farm news you need to best manage your business.

Farmers and ranchers listen to High Plains Radio for farm & Ag news, weather, markets, and ag information. In fact, According to Brownfield Ag News found that radio surpassed all other forms of media for farmers and ranchers every single day and that 89% of farmers and ranchers listened to farm radio nationwide at least three times per week!

High Plains Radio reports on farm and ranch news including poultry, dairy, beef, horses, sheep, row crops and forages, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions and more for ranchers and producers.

High Plains Radio strives to bring content to the airwaves that farmers in a saturated market can rely on daily. We keep listeners informed.

For those in agriculture, High Plains Radio provides the most comprehensive coverage of markets, farm news, and coverage of local, statewide and national events. 

High Plains Radio delivers farm & Ag News that connects producers with consumers. More ranchers & farmers listen to farm & Ag programming daily to help run their business.

High Plains Radio is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- The Ag & farm News programming is the No.1 source to producers & farmers.
- The Ag & farm News programming targets adults aged 35 + and producers 25+.
- The Ag & farm News programming has some of the most educated and affluent listeners.

High Plains Radio Farm & Ag News Talk format is a very effective way to reach new customers with a high disposable income.

High Plains Radio Listener Profile

High Plains Radio targets listeners in their prime spending years.

The High Plains listener:

- Are the decision-makers of their household and/or farm.
- They are very loyal and listen for long periods of time.
- They are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Gender Profile: The majority of High Plains Radio's listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of High Plains Radio's listeners are married or engaged.

Occupation Profile: High Plains Radio targets individuals who are employed fulltime in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: The Ag News/Talk Format attracts listeners that are well educated. The majority have attended or completed college.

Activities: High Plains Radio attracts listeners who are very active participating in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking. High Plains Radio listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments: High Plains Radio targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

High Plains Radio listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with High Plains Radio.

 
Consumer Spending And Investment Profile

High Plains Radio's News/Talk/Sports Radio format attracts consumers that spend heavily in the following categories in the past year.

Many of High Plains Radio's listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

High Plains Radio targets listeners with retail purchasing power.

High Plains Radio Listeners Have Spending Power!

High Plains Radio targets home owners. A huge category with these consumers is home improvement.

Home Spending: High Plains Radio listeners spend heavily in these areas.

- Interior painting/wall paper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

 High Plains Radio targets farm & Ag listeners with purchasing power.

High Plains Radio Listeners In The Past Year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month.

High Plains Radio listeners are in their prime income and spending years.

High Plains Radio Is Built For Advertisers

Ag & farm programming is foreground radio. Unlike music radio, talk radio commands attention. Ag & farm listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

Ag & farm programming is the best environment for your advertising message. Because Ag & farm news is the spoken word, commercials don't interrupt programming the way they halt music Radio. Ag & farm listeners regard commercials as informative.

Ag & farm programming is a resource. Because listeners use it for Ag news, weather, and business news, listeners find farm & Ag news informative. They BELIEVE what they hear.

Ag & farm radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

High Plains Radio is unique from other radio formats. Due to the nature of this format, people listen to High Plains Radio differently.

High Plains Radio is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag & farm news, weather events, and stories. 

High Plains Radio listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on High Plains Radio.

High Plains Radio is built for Ag & farm advertisers. We deliver an affluent audience that can't be reached by any other radio station making High Plains Radio a great investment to help you get more customers.

The High Plains Radio Ag & farm programming is one of the strongest performers for farmers & ranchers!