Station Profile

Format & Call Letters

Contemporary Hit Radio  (CHR) - KHTH FM

Format Description

HOT 101.7 is Sonoma County’s Hit Music Station.

Market your business to over 77,000 consumers each week with HOT 101.7.

HOT 101.7 targets Adults 18 to 34 and Woman 18 to 49 years of age.

HOT 101.7 targets affluent females in their prime spending years. 

HOT 101.7 Artist Profile: Artists include: Ed Sheeran, Jason Derulo, Maroon 5, Demi Lovato, Taylor Swift, The Weekend, Fall Out Boys, Rihanna, Bruno Mars, Lil Jon, Paramore, Jay-Z, Eminem, Katy Perry, One Direction, Pitbull, Ariana Grande Bruno Mars Justin Bieber The Weeknd, The Chainsmokers, Justin Timberlake, Imagine Dragons, and more.

HOT 101.7 is committed to its continued level of outstanding involvement in the community.

HOT 101.7 provides the perfect atmosphere for successful advertising to reach affluent consumers.

HOT 101.7 delivers active consumers to help you grow your business.

Demographic Profile

HOT 101.7 delivers listeners in their prime spending years.

Age: HOT 101.7 targets affluent adults in the prime 18 to 49 demographic. The median age of the HOT 101.7.1 listener is approximately 29, which is perfect for reaching Adults 18-34 and Women 18 to 49 demographic.

Gender: Females 12+ living in America favor the CHR format. About 55% of HOT 101.7's audience is female, and 44% male. Approximately 70% of this consumer group falls significantly into the 18 to 44 age group.

Household Income: HOT 101.7 's listeners have earning power.

- Over 25% of CHR listeners in America have an annual household income of $25,000 to $50,000. 
- Over 20% of CHR listeners in America have an annual income of $50,00 and $75,000.
- Approximately 35% of CHR listen in America have an income over $75,000.

Occupation: HOT 101.7 targets individuals who are employed full time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Investments: HOT 101.7 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Education: HOT 101.7 listeners are well educated.Almost 60% of Americans who listen to CHR music have attended college.

Activities: HOT 101.7 attracts listeners who actively participating in exercise and fitness, biking, golfing, and hiking. HOT 101.7 listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.

Get exposure to thousands of potential customers each week with HOT 101.7.

Lifestyle Profile

Home: HOT 101.7 targets homeowners. 67% of HOT 101.7 listeners own their own home.

A huge category with these consumers is home improvement and home decorating.

In the past year, many of HOT 101.7 listeners have spent money on painting or wallpaper, remodeling bathrooms, kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

HOT 101.7 targets listeners with purchasing power.

HOT 101.7 Listeners:

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.  
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Reach consumers not available on any other radio station with HOT 101.7.

Here's Why HOT 101.7 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Get more customers and increase sales with HOT 101.7

Wake up with Stacey K and Jonah on HOT 101.7!

Get your day started with today’s hottest music and Stacey K and Jonah on HOT 101.7. Stacey K and Jonah have been together on Hot 101 since 2012.

Stacey is a Santa Rosa native. She loves to hike our beautiful trails, venture out to the coast for some beach vibes and tide pool exploration and is always secretly hoping to find something really crazy that washed up on shore (so far, no luck). But that doesn’t dampen Stacey’s sunny personality. She’s always ready to look on the bright side, find the silver lining, and tell you a hilarious joke (there’s some disagreement between Stacey and others about the meaning of the word “hilarious”).

Jonah’s demeanor could also be described as sunny, but with a chance of clouds. He might be the first non-morning person to love doing morning radio! Jonah is a New York transplant who loves to eat, travel, cook, work out, and eat some more! On weekends you’ll find him outdoors - from canoeing the Russian River to helping build trails on Taylor mountain, he loves it all (unless it’s raining, then bring on the pizza and Netflix!) 

Start your day with Stacey K and Jonah weekday mornings 6 AM  to 10 AM only on HOT 101.7.

HOT 101.7 Coverage Map