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Station Profile

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Adult Hits - 102.9 Jack FM - KADL FM

Format Description

102.9 Jack FM with its upbeat and unconventional playing a “What We Want” attitude is the perfect radio station for advertisers to reach a unique affluent adult demographic audience.

102.9 Jack FM combines an enormous variety of music and puts it on one radio station.JACK is un-conventional radio, hit-driven with a fun laid-back attitude by great personalities.

102.9 Jack FM targets the most sought after demographic, Adults 25 to 54. 

102.9 Jack FM plays an extremely wide variety of hits from almost every major music genre including Rock, Pop, Oldies, and Country.  Research has shown that the current generation of listener prefers a larger diversity in their music choice. 102.9 Jack FM gives the listener the impression of total randomness, similar to listening to an iPod, but in actuality, it is carefully programmed and researched.  

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102.9 Jack FM's Wide Playlist:  JACK play’s over 1,000 songs from the ‘70s, ‘80s, ‘90s and today. We play twice as much music as traditional radio stations.102.9 Jack FM features core artists such as Journey, Foreigner, Fleetwood Mac, Aerosmith, Tom Petty, ZZ Top, Supertramp, Rolling Stones, Train, Eagles, U-2, Bon Jovi, Stray Cats, Billy Joel, Peter Frampton, Goo Goo Dolls, Foo Fighters, Red Hot Chili Peppers, Aerosmith, Prince, Phil Collins, Creed, Pat Benatar, Van Morrison, Green Day, Eagels, Queen, Guns N' Roses, Men at Work, Prince, Led Zeppelin, Hall & Oates, Lynyrd Skynyrd, REO Speedwagon, The Doobie Brothers, Bruce Springsteen, Genesis, 3 Doors Down, Boston, Def Leppard, Eric Clapton, Don Henley, Cyndi Lauper, John Mellencamp, Heart, AC/DC, Linkin Park, Peter Frampton, Cheap Trick, The Cars and more. 

102.9 Jack FM's music format has also become very popular at work for listeners. 

102.9 Jack FM allows advertisers to reach a large consumer group that can’t be reached with any other station.

102.9 Jack FM's is designed to reach active consumers in their major acquisition years. These consumers have spending power.

102.9 Jack FM is your home for Chase County Longhorn Sports, and the Huskers.102.9 Jack FM is proud to support high school sports in our area.

102.9 Jack FM delivers listeners with a high disposable income in their prime spending years.


Demographic Profile

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102.9 Jack FMhas a wide demographic appeal with consumers who have purchasing power!

Gender: 102.9 Jack FM targets an equal number of males and females.

Age: 102.9 Jack FM targets males and females 25 and 54 years of age.

Income: 102.9 Jack FM targets affluent listeners with retail purchasing power.

Occupation: 102.9 Jack FM listeners are employed as Owners, Managers or Professionals, Tradespeople, employed in the Sales and Service industry and as Administrators or Clerical staff.

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Education: 102.9 Jack FM listeners are well educated. Most of 102.9 Jack FM listeners have attended college.

Investments:  102.9 Jack FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 102.9 Jack FM attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts & bars and restaurants.

Get your message out to thousands of potential new customers each week with 102.9 Jack FM.


Lifestyle Profile

102.9 Jack FM listeners are in their prime earning and spending years. 

Home: 102.9 Jack FM targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

construction 15Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

102.9 Jack FM delivers listeners with high disposable income.


102.9 Jack FM Listeners

electronics 5- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Get more customers and increase sales with 102.9 Jack FM.

102.9 Jack FM Coverage Map

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